Using Social Media to Market Your Supplements
by Nicole Willis, Queen Creator of Custom Supplement Lines
With a properly executed social media marketing plan, launching your own successful supplement brand has become easier today than ever before.
The barrier to entry in the health supplement industry is at an all-time low because you no longer have to spend thousands of dollars to get your product on the shelves of health food stores.
It is estimated that more than 85% of Americans have at least one social media account and this number has been on a steady rise every year.
Thanks to the tremendous growth of social media, any new contender in the supplement market can cultivate a large customer following ready to pull out their wallets and buy your health product.
But if you don’t utilize social media the right way, you could be wasting both time and money trying to market your supplement online.
In this article, we’re going to dive into the most effective social media marketing principles that will ensure your efforts become profitable.
Identify Your Target Audience
Before you publish any content on social media about your new supplement brand, you need to figure who exactly it is you’re targeting.
A millennial looking to lose a few pounds for summer is going to require a completely different social media marketing angle compared to a baby boomer who wants to lose weight for longevity reasons.
It’s important to do your market research to determine exactly what social media platform your target demographic uses most.
For example, the baby boomer generation typically uses Facebook more than any other platform whereas millennials use Instagram more often. Having this type of market data will help you get laser targeted on where you should be spending your social media marketing efforts.
Be sure to spend time honing in who exactly it is you’re targeting. You want to pinpoint the exact fears, desires, wants, and needs that your demographic experiences on a daily basis. This will help you create a highly persuasive marketing message behind your supplement product.
Prioritize Influencer Marketing
Influencer marketing is one of the most effective ways to successfully profit from your online supplement brand right away. This is when you leverage social media influencers — in your specific niche — and ask (or pay) them to promote your product.
For example, there are thousands of popular health and wellness influencers on Instagram who have a huge, loyal fanbase willing to buy any product they recommend. This means if they promote your supplement to their audience, there is a large percentage of them who would purchase right away.
A great way to do this is by sending samples of your product to social media influencers for free.
Giving influencers a free sample of your supplement is a win-win situation because they get to try out your supplement and as long as your product is good, you get free positive exposure to a large customer base. Of course it is your job to create an irresistibly great supplement to ensure rave reviews about your product.
It’s crucial that you find influencers who are in the same niche as the supplement you’re trying to market. Don’t reach out to influencers whose audience is comprised of millennials looking to gain weight and muscle if your supplement is made for people who want to lose weight and drop fat.
Having a social media influencer promote your product in a positive light is similar to a client referring their friends to your business except this client (the influencer) has multiple thousands of friends they can refer to your supplement.
Instagram and Facebook are two of the best platforms to start reaching out and incorporating influencer marketing into your social media strategy.
Provide Value With Your Social Media Posts
Another powerful method to market your supplement on social media is to create a consistent posting schedule on your own social media platforms and provide valuable content.
For example, if you are marketing a new turmeric supplement, you can start posting valuable content about how turmeric can help decrease inflammation. Make sure to branch out into other broader topics as well (such as, “why inflammation is bad for you”). Doing this will help you cast a wider audience of people looking at your social media.
By posting informative content on your social media, your followers will begin to look at you as an authority in the space. Gaining the trust of your customers through valuable social media posts will lead to more sales to your supplement.
It’s crucial that you do not promote your product on every post. This will steer a lot of people away from your product. Instead, provide free valuable content regularly and only promote your supplement every once in a while.
Keep the Conversation Going
Once you have gained traction with your social media efforts, it’s imperative that you stay in touch with your customers and monitor any mentions about your supplement on social media.
It’s your job to fulfill any questions the community has about your product.
When you successfully leverage influencer marketing along with valuable content on your own social media platforms, you should have a decent amount of traffic and visitors interested in your supplement.
Make sure you carry on the conversation and answer any rebuttals people might have about your product.
You can also use social media tools to find conversations on social media where people are already talking about topics related to your supplement.
For example, if you are marketing a fish oil supplement, you can start looking for conversations where people are already discussing fish oil and its benefits. Then by providing value and answering any questions — not specifically about your product but, about fish oil — people will begin to look at you as an authority and will proceed to visit your page.
Be In It For the Long Game
Using social media to market your supplements is not an overnight marketing strategy. You shouldn’t try to use social media for just one month and expect to see immediate returns.
But as time goes on, your results will begin to compound and eventually you’ll have sales coming in on autopilot.
Leveraging influencers to tap into their audience while at the same time posting valuable content on your own platforms will skyrocket the amount of profits you receive through your social media marketing efforts.
By following the principles laid out in this article, you will be well on your way towards establishing a profitable supplement brand without ever having to worry about the headaches that come with traditional brick and mortar supplement launches.